Cash in Cashpots earned this and late final yr may have already got expired.
Again in January, Asda revamped it’s Asda Reward scheme, promising decrease costs throughout the board in consequence. However one consequence appears to have gone below the radar – and the grocery store are refusing to refund clients who’ll miss out.
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What’s Asda Rewards?
Launched simply three years in the past, the primary loyalty scheme from Asda provided consumers the prospect to earn a reimbursement on ‘Star Merchandise’ and from finishing ‘Missions’.
Although this format meant you wouldn’t earn on each pound spent, as you do with Tesco’s Clubcard and Sainsbury’s Nectar schemes, it may nonetheless be an honest cash maker for each occasional and common consumers – I earned round £45 between late 2022 and March 2025 from round 20 visits to the grocery store in that interval.
The cash you earn is added to your Cashpot, which might be exchanged for vouchers to make use of in your purchasing.
Any cash you earn in direction of your Cashpot must be swapped into vouchers to make use of at Asda. Nevertheless, it may possibly solely be transformed in multiples of £1.
Since many Star Merchandise would earn round 10% again, that might lead to pennies added to the pot. Equally, although Mission rewards have been typically a spherical quantity, that could possibly be a a number of of 25p.
What modified?
In January this yr, Asda introduced the top to Star Merchandise, whereas there’s been a marked decline in each the frequency and worth of Missions.
In it’s place, the grocery store claims the return of Asda Rollback and Asda Costs have lowered costs on over 14,000 merchandise.
Additionally, many extra promotions that used to supply methods so as to add to the Cashpot, corresponding to ‘Spin to Win’, typically now present a coupon as a substitute that can be utilized on the checkout.
The latest iteration of this ran in Might and June 2025, and did supply six million Cashpot prizes starting from 60p to £6,000, however virtually twice as many coupons (round 11 million). So although there was an honest likelihood for normal consumers so as to add to Cashpots, you have been nonetheless extra more likely to win a coupon.
And when you did get a cashpot worth, round 99% of those would have been for simply 60p, that means extra could be wanted to swap to a voucher.
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Why you might lose your Cashpot stability
Although not unattainable, the modifications imply it’s now very onerous so as to add any more cash to your Cashpoint, outdoors of utilizing the Asda Money credit card or occasional promotions. And that’s the place the issue lies.
Consequently, consumers are unlikely to succeed in a stability that rounds as much as a full pound, that means even when the majority of cashpot was swapped, some would nonetheless be left over.
Added to this, cash added to the Cashpot expires after six months. When you don’t convert it to a voucher earlier than this date, you lose it.
You’ll be able to switch your Cashpot into the Christmas Cashpot, which can prolong their life till the top of 2025, however this could nonetheless solely be in full pound denominations. Something below a quid can’t be moved.
Hopefully customers have swapped over present full kilos into vouchers or the Christmas pot earlier than the six months is up, or will transfer them over now.
Nevertheless, because it’s been simply over half a yr because the finish of Star Merchandise, it’s probably any odd quantities earned previous to the top of January 2025 can have expired final month, if not earlier than.
More money earned this yr can have largely been from Missions and Scan to Win. Cash earned on this approach earlier than February 2025 can even have already expired, and when you triggered these bonuses in March, they’ll expire on the finish of August, and so forth.
Small quantities add as much as giant totals
In my Asda Reward account there’s 50p sitting there, and I had 8p disappear at first of June as I used to be unable to entry it. Elsewhere, our senior author Zoe has 75p in her account, whereas Jake from our sister website Good Cash Folks has 50p remaining.
And because it stands we’re set to lose this cash as there’s no apparent or straightforward solution to enhance our balances to £1 in an effort to money it out.
These would possibly look like small quantities, and to be truthful shedding 58p isn’t going to trigger me any sleepless nights. However the scale of this might doubtlessly be large.
Asda advised me there are round six million Asda Rewards customers, although they wouldn’t say how a lot is left in Cashpots unable to be transformed.
If simply 10% of those accounts have 50p they’ll’t money out, it’d be a complete £300,000. Enhance that to a 3rd of customers and there’s £1 million kilos which Asda have taken away from their clients.
Breaking guarantees
However that’s not the one purpose we’re indignant at Be Intelligent With Your Money. Asda arrange a scheme providing financial savings to clients. This was a promise that when you’d store with them, and purchase merchandise that earn a reimbursement, you’d be rewarded.
You might need chosen to buy there slightly than elsewhere to get this a reimbursement, and it’s not your fault the scheme now not means that you can add to your Cashpot in an effort to withdraw it.
The grocery store say they determined to alter the scheme in an effort to supply reductions elsewhere in retailer. Whether or not that’s higher or worse for consumers, the precept stays the identical. You earned this cash, you must be capable of use it.
What Asda say
An Asda spokesperson stated: “Our focus now’s on offering all of our clients with excellent worth each time they store with us – that means all people’s purchasing invoice is decrease at Asda with out the necessity for a loyalty card. The return of Asda Value and Rollback has seen us already reduce the costs of over 14,000 merchandise, with extra merchandise to be decreased in worth all year long. The Rewards app stays an effective way for patrons to earn extra financial savings on their purchasing and clients will nonetheless be capable of reap the benefits of personalised affords and Rewards.”
What subsequent?
We imagine Asda ought to have offered a approach for any cash held in now successfully defunct Cashpots to be cashed out or swapped into coupons, or take away the six month expiration date. This contains cash that has expired because the change in 2025 which customers have been unable to money out.
To battle this, we want your assist. Tell us through the form below how a lot you have got sitting in your Cashpot proper now that may’t be swapped for a voucher, and the way a lot as expired because the modifications started in January 2025.
You’ll be able to see your historical past within the Asda Rewards app, by clicking the “See historical past” button above your Cashpot barcode on the house display screen.
